SHANGHAI – Trip.com Group, the parent company of Trip.com, Ctrip, Skyscanner, and Qunar, unveiled its new brand at an event held to celebrate the company's 20th anniversary on Oct 29.
Founded in 1999, the company has grown to become the leading provider of online travel in China and Asia with 400 million users. Over 35% of total revenue and 100 million users on the company's platforms can be attributed to its operations outside mainland China, said the company in a press release.
The change in nomenclature from “Ctrip.com International, Ltd.” to “Trip.com Group Ltd.” is a reflection of the company’s next major endeavour as it enters into a new phase, according to CEO Jane Sun.
"Twenty years ago, we started our journey with our first call centre in China. In 2013, we embarked on our second journey with our ‘All-In-Mobile' strategy, which saw 80-90% of transactions move to our mobile platforms," she said.
“Now, it's time for us to set out once more, with our sights on delivering the best travel experience to our customers, no matter where in the world they may be.”
Alongside the new brand, Trip.com Group formalised its “G2 Strategy”, which stands for “Great Quality for Global Customers”. This will serve as the driving force behind the company’s next phase.