Thai prime minister Srettha Thavisin met with top airline executives,
such as Thai Airways, Thai Lion Air, Thai AirAsia and Thai Vietjet, on
28 August to address the pressing need for reviving Thailand's tourism
sector.
Since the pandemic's onset, Thailand's tourism numbers have taken a
dip, with an estimate of 28 to 29 million foreign arrivals expected this
year. This projection pales in comparison to the 39.9 million tourists
clocked in 2019, a time when the tourism industry commanded a
substantial 12% contribution to the economy.
Thavisin, who has been vocal about the pivotal role that tourism
plays in the country's economic framework, seized the opportunity to
emphasise the gravity of the situation. In a recent visit to Phuket, he
hinted at the government's ambitious plans to enhance airport
infrastructure – a necessary step to stimulate the tourism engine.
Thavisin's emphasis on travel as a catalyst for immediate growth is
not without merit. "The fourth quarter is the pinnacle of the tourism
season. By initiating preparations early, we can have an upper hand to
the private sector in welcoming visitors," he said. The strategy holds
the promise of swift economic dividends, signaling a tangible 'quick
win' to lift the economy.
The Thai government is diligently crafting avenues to facilitate
travel, a move that involves simplifying visa procedures for select
nations, with China being a prime candidate. The aim is to streamline
the entry process, an endeavour that seeks to diversify and increase
visitor numbers.