Indian online marketplace Flipkart will now provide travel services via an alliance with MakeMyTrip, India’s largest online travel agency.
Less than a month after buzz circulated that Amazon could make a move into travel – again – one of its biggest e-commerce competitors is doing just that.
Indian online marketplace Flipkart will now provide travel services via an alliance with MakeMyTrip, India’s largest online travel agency.
The partnership gives MakeMyTrip access to a huge audience - Flipkart has more than 100 million registered users in its system, where it sells more than 80 million products across 80 categories.
Now it’s adding travel services by offering its consumers booking capabilities through MakeMyTrip’s multiple brands, including MakeMyTrip, Goibibo and redBus.
“Flipkart is one of the most exciting companies of our times and we are delighted to partner with them to catalyze the massive online travel opportunity in India,” said Deep Kalra, founder and group CEO of MakeMyTripLimited.
“This partnership will help us reach out to an even wider consumer base and further open up the online travel market in a significant way.”
In the next few weeks, Flipkart users will be able to book domestic flights on the site, with bookings for hotels, bus travel and vacation packages coming next.
“This strategic partnership helps us make travel booking a seamless experience for customers, even those in the farthest regions, while also furthering our goal of being a one-stop destination for all digital transactions online,” said Kalyan Krishnamurthy, CEO of Flipkart.
Source: PhocusWire