Travel Agent NewsEvent highlights potential of the region to grow as a new ideal travel destination.

MGTO leads first Greater Bay Area delegation to Singapore

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MGTO director Maria Helena de Senna Fernandes (3rd from left) with guests at the “Greater Bay Area – Seamless Travel Experience" promotion dinner on July 5 at Chijmes Hall.

Held at CHIJMES, the “Greater Bay Area – Seamless Travel Experience” event brought together close to 80 members of the travel trade from Singapore, Macau and Zhuhai for an evening comprising B2B appointments and a networking dinner.

The Macau Government Tourism Office (MGTO) led a delegation of tourism representatives from Hong Kong, Shenzhen, Zhuhai and Zhongshan to Singapore on July 5 to promote the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as an attractive destination.

GBA comprises the Hong Kong Special Administrative Region, the Macao Special Administrative Region, as well as the municipalities of Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Zhaoqing in Guangdong Province.

Held at CHIJMES, the “Greater Bay Area – Seamless Travel Experience” event brought together close to 80 members of the travel trade from Singapore, Macau and Zhuhai for an evening comprising B2B appointments and a networking dinner.

During her opening address, MGTO’s director Maria Helena de Senna Fernandes said, “Two years ago, the tourism bureaus of 11 cities in the GBA signed an MOU to set up a joint-federation to start working together as an entity to promote tourism. There will definitely be more GBA promotional concepts in future because it helps us – Macau continues to be a very small place, and we need to share our resources with our friends.”

De Senna Fernandes added that many of Singaporeans have their roots in the Pearl River Delta region, which is something that travel agents can tap on to sell the GBA.

To inspire attendees on creating a seamless travel experience through the 11 cities in GBA, MGTO invited Singaporean travel blogger Keith Yuen to go on a 14-day, self-designed itinerary in the Greater Bay Area. Yuen, who attended the event, shared anecdotes about the trip, and showcased a video (found on his website) he produced that highlighted the unique characteristics of each city.

The event also marked the return of Macau to Singapore, “which hasn’t been in this market for a couple of years”, according to de Senna Fernandes.  “Singapore has always been a very good market for Macau. We’ve had a very good relationship with the trade and media over the years, and because of that, we felt it was time to retender and look for a new representation here. I hope that by sometime next year, we can have a more permanent presence in Singapore,” she said.

Commenting on the joint-promotional efforts of the Greater Bay Area, Dynasty Travel’s director of public relations and communications Alicia Seah said, “The GBA branding definitely helps [travel agents] to better sell the destinations. In the past, we used to sell Hong Kong-Macau or Hong Kong-Shenzhen, which is only about four to five days, but now we can promote a ‘Hong Kong, Macau and beyond’ package that can stretch to seven or eight days.”


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