Traders Hotel Singapore has been rebranded Hotel Jen
brand with immediate effect, bringing Hotel Jen room keys
in Singapore to over 1,000.
Greg Dogan, president and CEO of Shangri-La Hotels and
Resorts, said: "Today's rebrand of Traders Hotel Singapore
to Hotel Jen Singapore is the next significant milestone in
our plans to launch Hotel Jen across the region, starting
in Singapore. True to the new brand, the Hotel Jen
Singapore team are embracing the changing demands of
today's more independently minded travellers; who seek
simple pleasures, easy efficiencies and the opportunity to
indulge their sense of adventure."
The Hotel Jen brand is inspired by the virtual persona
Jen, a professional hotelier who loves life, travel and the
adventure of discovering new places.
Hotel Jen Singapore will start in November 2014, and
scheduled to finish in Q1 2016.