The upcoming MATTA Fair, scheduled for 6-8 September 2024, will
spotlight Sabah and Sarawak as the twin jewels of Malaysia’s domestic
tourism.
Promoting the two states as ‘One Borneo’ is a strategic move aimed at
capturing the attention of both domestic and international travellers
seeking unique, immersive experiences.
At a recent press conference, the campaign was unveiled, showcasing
the rich biodiversity, cultural heritage, and adventure tourism
opportunities that Sabah and Sarawak offer. By positioning the two
states as a unified destination, the campaign aims to encourage longer
stays and deeper exploration. This integrated approach is expected to
benefit the tourism industry and foster stronger ties between Sabah and
Sarawak.
Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board,
said, “Sarawak and Sabah have long shared the Bornean identity, but we
are also very distinct and this is what we’d like travellers to know.
“Yes, we both have orangutans and the Rafflesia, but Sabah is rich
with beaches and islands, while Sarawak is where visitors can discover
eco-tourism and adventure.”
Askor also added that the ‘One Borneo’ strategy is designed to
highlight the unique offerings of both states rather than pit them
against each other.
“Visitors will also find that the culinary offerings are distinct
between the two states,” said Tay Shu Lan, deputy CEO, Sabah Tourism
Board. “Sabah is known for its Tenom coffee and Sabah tea, which
celebrates the region’s landscape. On the other hand, Sarawak stands out
for its unique Sarawak laksa with layers of spices which you cannot
find anywhere else.”
Industry experts believe this strategic focus on Sabah and Sarawak
will revitalise domestic tourism and significantly contribute to
Malaysia’s economic recovery.
MATTA Fair, Malaysia’s largest travel fair, has always been a key
platform for promoting tourism, and this year’s emphasis on Sabah and
Sarawak is expected to draw significant attention. Special travel
packages, exclusive deals, and unique itineraries will entice travellers
to experience the best these states have to offer.