Trade Shows and EventsThe exclusive buyer-meet-seller event is back, following positive feedback and fruitful business exchange in 2020.

M&C Asia Connections Virtual returns in 2021

Exhibitors will include a range of hotels, DMCs, convention bureaus and unique venues from across Asia Pacific.
Exhibitors will include a range of hotels, DMCs, convention bureaus and unique venues from across Asia Pacific.

Following the success of last year’s inaugural virtual edition, M&C Asia Connections (MCAC) will return in 2021, connecting buyers and sellers in Asia via an interactive online platform on 20 May.

An invitation-only business exchange and M&C Asia’s flagship event, MCAC Virtual was reimagined as a one-day virtual experience in 2020, where delegates from across the region gathered for more than 650 pre-scheduled appointments. The user-friendly platform was designed to replicate a trade show floor, with interactive features that allowed buyers and suppliers to network and conduct business with ease.

“Following the positive feedback and support we received after hosting MCAC Virtual last year, and as the MICE industry continues to evolve in this new normal, we’ve decided to bring the platform back in 2021,” said Irene Chua, vice president and group publisher, Asia at Northstar Travel Group.

Backed by Northstar’s comprehensive global MICE database and reputable brands, MCAC Virtual 2021 will feature pre-scheduled, one-to-one appointments spread across several floors of virtual meeting space. Attendees can also expect sponsored lounges with the latest destination updates and interactive video content, networking opportunities, and live collaborative tools to help exchange ideas.

Exhibitors will include a range of hotels, DMCs, convention bureaus and unique venues from across Asia Pacific.

Praise for MCAC Virtual

Panorama Holidays general manager, Jill Sin, attended last year’s virtual event as a buyer and said MCAC Virtual was “well-paced and interesting”.

Stanley Yew, who manages MICE sales for Pacific Arena, said he had a fruitful day of meetings, and even made follow-up appointments with some sellers.

“We went in looking specifically at DMCs with the ability to host virtual meets, and our sessions were helpful. Those who did not have the virtual capacity even offered to link us up to other operators.”

Enrique Florencio, head of operations and sustainability for the Association of Development Financing Institutions in Asia and the Pacific, said: “The meeting platform provides an opportunity to meet and greet different MICE suppliers and I found some contacts/references for our future conferences.”

Meanwhile, Marjorie Chua, event support and travel manager at JTB Singapore, applauded the team’s hands-on approach. “The pre-event briefings were good and informative... Thank you for the hard work and effort. [MCAC] provided a good overall networking session with suppliers and [I now have] a better understanding of the situation in each country.”

Angela Chong, sales manager at Sunway Hotels & Resorts in Kuala Lumpur, reported a productive day of meetings and was buoyed by the eagerness of buyers. “M&C Asia really did a good job in securing quality buyers,” she said.

Mark Muscat De Celis, director of sales & marketing at Le Meridien Saigon, shared similar thoughts and commended the user-friendly nature of the virtual platform. "There’s a good number of buyers, and the one-to-one live meetings platform worked quite well,” he said, adding that he received leads from India, Malaysia, Indonesia and Singapore.

Meanwhile, Alexandra Hepworth, director of sales & marketing at Hyatt Regency Phnom Penh, praised the fresh approach. "The platform worked well — and much easier to avoid no-shows as there’s no walking required for the buyers, and no way to get lost.”

Further programme details for MCAC Virtual 2021 will be revealed in the coming weeks. For more information, email regional sales director, Whey Whey Ng.

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