This year, the show will feature a majority of exhibitors from the leisure segment (60%), as well as the MICE and corporate (27%) and travel technology solutions (13%) segments. Delegates can expect a distribution of exhibitors from across the regions such as Europe (37%), Asia (33%), The Americas (15%) and the Middle East (15%).
More than 700 exhibitions from 80 countries have fully booked up exhibition space ahead of this year’s upcoming ITB China in Shanghai.
To be held from May 16-18 at the Shanghai World Expo Exhibition and Convention Centre, the second edition of the B2B travel trade show will see a 50% increase in gross exhibition area compared to last year.
“ITB China is becoming a driving force behind the Chinese travel industry. Exhibitors and visitors can look forward to three highly intense business days at the second edition of ITB China with interesting opportunities to explore the latest trends in Chinese travel,” said ITB China’s general manager David Axiotis.
This year, the show will feature a majority of exhibitors from the leisure segment (60%), as well as the MICE and corporate (27%) and travel technology solutions (13%) segments. Delegates can expect a distribution of exhibitors from across the regions such as Europe (37%), Asia (33%), The Americas (15%) and the Middle East (15%).
Being the largest exhibitor, the European Commission exhibition will be represented by countries Bulgaria, Croatia, Czech Republic, Estonia, Germany, Ireland, Latvia, Lithuania, Luxembourg, Romania, Serbia and Slovenia. Other European countries such as Greece and Turkey, Liechtenstein, Malta, Portugal and partner destination Finland will feature in the European area.
Exhibitors from the UAE, Israel, Iran and Egypt will fly the flag for the Middle East, including 31 new exhibitors.
Under the Americas, destinations and countries new to the show include Argentina, Brazil, Chile, Columbia, Dominican Republic, Los Angeles, Mexico, Panama and Peru.
Hotels, OTAs and transportation providers such as Wyndham Hotels, Jin Jiang Hotels, Pan Pacific Hotels Group, New World Hotels and Resorts, Maritim Hotels and Resorts, Golden Tulip Hotels, Blacklane, Europcar and Hertz will be present at the show.
In the online travel and technology space, exhibitors such as Ctrip, Meituan Travel, Tencent, Expedia Affiliate Network, Hotelbeds, WebBeds, Mafengwo, Tujia.com, Qyer, Shiji Network, On the Way, Yundijie iGola and Hunan Mengtu are among the confirmed lineup at the show.
Trade visitors can register for ITB China 2018 at reg.itb-china.com.