STB will host both the Singapore Pavilion (Booth FOS) and Happy Corner (Booth FSO) from 25 to 27 October at ITB Asia 2017, at the Sands Expo and Convention Hall. In addition, STB's new brand, “Passion Made Possible”, will feature prominently across the exhibition show floor.
The Singapore Tourism Board (STB) will celebrate its 10-year partnership with Messe Berlin by being the official partner country for ITB Asia 2017.
"We are immensely proud to be celebrating our tenth anniversary this year. ITB Asia 2017 will feature our strongest-ever line-up of conference speakers, our largest exhibition showcase yet and our highest-ever buyer participation numbers. Overall, we expect more than 11,000 attendees from over 113 countries to come together to network and do business, putting Singapore at the centre of all this activity," said Katrina Leung, executive director of Messe Berlin (Singapore).
STB will host both the Singapore Pavilion (Booth FOS) and Happy Corner (Booth FSO) from 25 to 27 October at ITB Asia 2017, at the Sands Expo and Convention Hall. In addition, STB's new brand, “Passion Made Possible”, will feature prominently across the exhibition show floor.
“This year marks the 10th anniversary of ITB Asia being anchored in Singapore, a testament to the country's position as a leading travel and tourism hub of Asia. The success of ITB Asia over the years has also helped entrench Singapore's strength as a platform that catalyses the growth of business events, and a destination that provides opportunities for delegates to network, collaborate and share insights," said Andrew Phua, director of exhibitions and conferences, Singapore Tourism Board.
ITB Asia is Messe Berlin's regional flagship trade show. Launched in 2008 in Singapore, ITB Asia is the region’s leading travel trade show, welcoming 10,876 attendees last year, a 75% increase from its inaugural edition.