“Artificial intelligence is making real waves in the travel industry and changing the way business is done. We’re seeing an increasing number of travel and hospitality brands integrating AI into their online strategies in efforts to improve customer service and engagement and it is clearly a major trend that is here to stay,” said Katrina Leung, executive director of Messe Berlin (Singapore) and ITB Asia.
In line with its theme of “The Future of Travel”, ITB Asia 2017’s keynote speeches will spotlight latest trends in Artificial Intelligence (AI) and their impact and benefits in the travel industry.
“Artificial intelligence is making real waves in the travel industry and changing the way business is done. We’re seeing an increasing number of travel and hospitality brands integrating AI into their online strategies in efforts to improve customer service and engagement and it is clearly a major trend that is here to stay,” said Katrina Leung, executive director of Messe Berlin (Singapore) and ITB Asia.
Starting from 9am on October 25, the keynote addresses will be delivered by Tony Menezes, vice president of Industrial and distribution sector at IBM Asia Pacific and Rob Torres, managing director of advertising and marketing at Google. Sharanjit Leyl, Presenter and Producer at BBC News will moderate the keynote session.
Menezes will speak about the opportunities to fundamentally transform the travel industry with cognitive technology, and how IBM Watson is making travel experiences more personal, relevant and convenient.
On the other hand, Torres will talk about consumer expectations for seamless, assistive experiences in travel and share how the Google Travel team is leveraging new digital trends and machine learning to build more immersive experiences.
ITB Asia 2017 is expected to top the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst over 50% of buyers signed deals with exhibitors after the event.
ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, to be held October 25-27.