Trade Shows and EventsOrganiser Messe Berlin will be launching ITB India in April 2020 in Mumbai.

For ITB Berlin, India’s the next “logical step”

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ITB India 190306
ITB India will be debuted in the financial hub of Mumbai from April 15 to 17, 2020. Photo Credit: Anwarali Kapasi/Getty Images
ITB India 190306

The three-day show will be held at Bombay Exhibition Centre in Mumbai from April 15 to 17, 2020. 

India is primed to be the newest stop Messe Berlin’s travel trade show ITB in 2020 that will see it tap into an estimated US$56 million travel industry, according to UNWTO. 

The three-day show will be held at Bombay Exhibition Centre in Mumbai from April 15 to 17, 2020. 

ITB India will also be rolling out a Hosted Buyers’ Programme for buyers from first, second and third tier cities in India, with 86% of buyers hailing from the western and northern regions of India. 

By 2020, outbound travel from India is expected to swell to 50 million travellers, according to estimates by the UNWTO. 

In recent years, tourism growth has be fuelled by rising disposable incomes. 

India’s outbound travel expenditure increased 7% on average year-on-year between 2006 and 2016, accelerating to 8.5% between 2015 to 2016. This is surpassing other major markets including China, Indonesia, and Brazil for the same period.

“In recent years we have given the ITB brand an increasingly international dimension,” said Dr. Christian Göke, chief executive officer, Messe Berlin. 

“From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China.”

Organisers are expecting half the show’s buyers to be leisure travel buyers, with the MICE and corporate travel buyers making up the remainder with 25% each. 

Almost a third of all buyers at ITB India are expected to have a purchasing power of more than US$1 million. C-suite level and key decision makers are expected to make the bulk of buyers present at ITB India with 70% of them from this segment.

“Having successfully run eleven editions of ITB Asia, it is logical for us to progress to the next frontier of travel in Asia. India represents an extremely promising market with a growing purchasing power among travellers from the region,” said Katrina Leung, managing director, Messe Berlin (Singapore), the organiser of ITB India.

Exhibitors will be drawn from a wide range of companies and representatives from travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport.


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