Hyatt Hotels Corporation and Homeinns Hotel Group have signed a master franchise agreement to bring Hyatt Studios branded hotels to China, with plans to open 50 properties in the coming years.
The collaboration will introduce Hyatt's extended-stay brand to the Chinese market, targeting business and travel destinations across the country's first and second-tier cities. The agreement builds on the companies' existing partnership, which previously launched the UrCove brand.
Hyatt Studios, part of Hyatt's Essentials portfolio, offers studio-style rooms with kitchenettes and workspaces designed for extended stays. The brand was first announced in 2023 and sits in the upper-midscale segment. Rooms are designed to resemble studio apartments with dedicated spaces for working, relaxing and dining.
The Essentials portfolio also includes Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Select and UrCove, targeting everyday business and leisure travellers.
Stephen Ho, President – Greater China and Growth, Asia Pacific at Hyatt, said: "In China, one of our most important markets, Hyatt Studios will strengthen our ability to serve more stay occasions in more cities, in alignment with our long-term strategy."
David Sun, chairman & CEO of Homeinns Hotel Group, said: "With the introduction of the brand, we look forward to crafting a localised, tailored experience for the Chinese market – especially for the younger generation of travellers."
Guests staying at Hyatt Studios properties will be able to earn and redeem points through the World of Hyatt loyalty programme, which has grown membership by 27% annually since 2017.