RailTravel agents can utilise Eurail’s distribution platform to sell a new mode of travel that allows for flexibility and unique experiences.

Eurail goes full throttle with convenient mobile passes and new scenic routes

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“Train travel is not just about getting from point A to B, it’s an experience in and of itself and it’s a sustainable way to travel for those looking to reduce their carbon footprint,” says Yi Ding, business and growth manager of Eurail.
“Train travel is not just about getting from point A to B, it’s an experience in and of itself and it’s a sustainable way to travel for those looking to reduce their carbon footprint,” says Yi Ding, business and growth manager of Eurail. Photo Credit: Gettyimages/RudyBalasko

Eurail's magical passes allow you to hop on, hop off most trains across the continent on a whim, offering an unparalleled level of freedom and flexibility—perfect for travellers on a multi-city, multi-country trip to Europe.

But it's not just about getting from Pretty Capital Point A to Bucket List Point B; simply just riding the train in Europe quickly becomes part of the fun. Relaxing while you watch the scenery pass by out the window, having dinner & drinks in the dining car, chatting with other travellers: you'll remember these travel experiences long after you head home. And you won't get them on any other mode of transport.

I recently had a chat with Yi Ding, the Business and Growth Manager for Eurail, about the current state of Eurail and some of the exciting new developments that will shape the future of the iconic passes. Since joining the company in 2014, she has focused on building the awareness of Eurail and its rail passes to business audiences, and ultimately sales growth.

What are the most important things that travel advisors and travellers should know about Eurail in general and Eurail passes in particular?

Travel advisors should be aware that Eurail recently launched a distribution platform that allows travel companies and OTAs to more easily sell and issue Eurail Passes. With the new platform travel companies can sell the mobile Eurail Passes that were introduced in 2020 as well. OTAs can connect via an API connection, for offline sales there is the Eurail Ticketing System (ETS).

In Austria, they can book a ride aboard the Arlbergine line that runs between Innsbruck and Bludenz through the breathtaking scenery of the Austrian Alps. Train travel is not just about getting from point A to B, it’s an experience in and of itself and it’s a sustainable way to travel for those looking to reduce their carbon footprint.

Since it's the time of year to look forward, will there be anything new with Eurail in 2022 that travel advisors and travellers should be aware of?

There are a few new routes that were added in recent years that are relatively new for many of our travellers as a result of the slowdown of travel during the pandemic. These routes include the Baltic countries of Lithuania, Latvia and Estonia, Macedonia and Great Britain.

The rising popularity of night trains has seen the announcement of some new night trains including a Vienna - Munich route, Paris - Vienna and Amsterdam – Zurich route starting this winter. Towards the end of 2022 there will also be a Nightjet train operating between Zurich and Rome with a stop in Milan. A new player in the market, European Sleeper, also has some projects in the pipeline including a train from Brussels to Prague via Amsterdam that is slated to launch in April 2022.

Eurail mobile passes have been active for a while now. What has the reaction from travellers been like?

More than 85% of our customers choose the mobile Pass instead of the paper Pass. It’s one Pass that works across the systems of dozens of train operators across 33 countries, which is no small feat. Now that we’ve gone mobile, it’s easier for travellers to plan their journey, make changes to their itinerary and take advantage of partner discounts all through the app.

What are the biggest benefits of selling Eurail for travel advisors?

It’s an opportunity for travel advisors to tap into selling a new method of travel that allows for flexibility and can in and of itself be an experience for the traveller. For example, with Eurail a traveller in Switzerland can take a trip aboard the Glacier Express through some of the most breath-taking winter scenery one can ever see, and this is just an example of one of our many scenic routes which can take travellers through vineyards in Italy and past castles in Germany or France.

And if the client is experiencing a case of flygskam (flight shaming), an advisor can offer them travel via railway which is arguably one of the most sustainable forms of travel. Additionally, it has been proven that on distances of 1,000 to 1,500 km trains are often as fast as flying when one accounts for transport to/from the airport and airport waiting times with trains travellers arriving right in the city centre. Furthermore, our products are commissionable, so it’s a win-win for both parties.

Source: TravelPulse

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