Luxury and experiential travel specialist Virtuoso has appointed Lori Sheller as vice president, global cruise.
Virtuoso said Sheller’s appointment reflected its continued investment in the global cruise sector, “which remains a critical pillar of the company’s luxury travel offerings”.
Sheller has held leadership roles at top organisations, including EBG, Swan Hellenic, MSC Cruises USA, Tourico Holidays/Hotelbeds Group, and Online Vacation Centre.
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In her new role, Sheller will lead Virtuoso’s global cruise strategy, overseeing partnerships with the world’s top cruise lines.
She will be responsible for developing new initiatives to strengthen Virtuoso’s position in the global cruise market and delivering greater value to its network of travel agency members and preferred partners.
Sheller will report to recently named vice president, global partnerships, Úna O’Leary.