Royal Caribbean has expanded the role of Ben Bouldin, currently president of Greater China, to oversee the broader Asia region as president of China and managing director of Asia.
The move reflects the cruise line's focus on strengthening regional alignment and supporting long-term growth across Asia, one of its key strategic markets.
Bouldin brings more than a decade of international leadership experience with Royal Caribbean, having joined the company in 2014 and holding senior roles across the UK, Europe, the Middle East and Africa (EMEA), as well as most recently leading the business in China. In his previous roles, Bouldin has overseen sales, marketing and commercial operations, contributing to the brand’s growth and performance across multiple markets.
Bouldin’s expanded remit reinforces Royal Caribbean’s commitment to Asia as a key growth region, building on the company’s momentum in delivering the ultimate family vacation experiences to guests across the region.
“Asia continues to be an incredibly important market for us, and we are excited to further strengthen our leadership in the region,” said Angie Stephen, senior vice president, Royal Caribbean. “Ben’s broad international experience and track record of driving growth across diverse markets position him strongly to lead the next phase of our journey in Asia Pacific.”
Royal Caribbean expresses its fully commitment to Singapore and Southeast Asia, with no changes to its operations, partnerships, or local teams, and it will continue to work closely with travel trade partners across the region.