Tourism Australia has promoted Karen Saw from business development
manager to country manager Malaysia, where she will take the lead in
driving Tourism Australia’s local market strategy.
In her new role, Saw is responsible for aligning the marketing and
promotion of Australian tourism in Malaysia with Tourism Australia’s
strategy. She will also be driving tactical conversion with aviation and
distribution partners to target leisure consumers and business events
opportunities.
Saw joined Tourism Australia in 2009 as a marketing executive
supporting PR, distribution, partnerships, trade events, and corporate
services activities, rising to the role of business development manager
in 2015, where she successfully developed and grew commercial
partnerships and a distribution network in Malaysia.
Prior to joining Tourism Australia, Karen worked for five years with
MSL Travel, one of the few travel agencies distributing Australia road
trip itineraries at the time, where she fostered a passion for Australia
as a destination.
Malaysia is currently the eighth largest source country for Australia.