HONG KONG – Marriott International has named Bart Buiring as its new chief sales and marketing officer based in Hong Kong, succeeding Peggy Fang Roe who previously held the post.
Mr Buiring, who has been with Marriott International for 19 years, steps into his new appointment from his previous role as chief operations services officer in Asia Pacific.
His role encompasses the company’s Asia Pacific consumer strategy for its core hotel business and brands. This includes brand management, marketing, sales and distribution, revenue management, loyalty, customer experience, digital and communications.
Under his leadership, he will continue to bring Marriott International's brands and travel program, Marriott Bonvoy, to the region, lead the sales organisation and drive Marriott International's Asia Pacific distribution and pricing strategy.
Last year, the company celebrated the rollout of its travel programme, Marriott Bonvoy, with more than half of newly enrolled global members from Asia Pacific and enhanced its joint venture with Alibaba through a new storefront on Fliggy, Alibaba's travel platform, including integrated payment functions to serve its two million joint members in China.
Ms Fang Roe will transition to the newly-established role of global officer, customer experience, loyalty and new ventures at Marriott International's headquarters in Bethesda, Maryland in the US. She will be responsible for orchestrating the end-to-end guest experience and the development of new ventures to accelerate customer engagement, including the continued growth of Marriott Bonvoy globally.
The company has also announced further senior management appointments in Asia.
Rajeev Menon has been promoted to president of Asia Pacific (excluding Greater China), Marriott International and Henry Lee to president of Greater China, Marriott International.
"We're on an exciting journey to grow and deliver even better experiences in 2020," said Craig S. Smith, group president, Marriott International Asia Pacific. "I'm humbled to work with a team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and stay one step ahead in our ambition to be Asia's favourite travel company."
Marriott International has more than 780 operating properties across 24 leading hotel brands spanning 23 countries and territories in Asia Pacific, which continues to be one of the company’s fastest growing region.