Singapore posted its highest daily occupancy levels toward the end of the month, helped by six Coldplay performances that took place between 23-31 January. The market’s highest occupancy levels (91.3%) were seen on Thursday, 25 January, and Friday, 26 January.
The market is expected to see another wave of high occupancy levels with Taylor Swift’s Eras Tour taking place in Singapore 2-4 and 7-9 March. Forward STAR data shows occupancy on the books already as high as 72% on opening night.
In Australia’s Taylor Swift’s sold-out tour is behind a new post-pandemic high in accommodation and tourism spending, with hotels in Sydney and Melbourne reporting they are almost sold out on the American singer’s tour dates.
Hotel rates and domestic airfares are soaring, too. Hotel rooms across Sydney during the pop icon’s tour this weekend have skyrocketed as much as 300% compared to the average Sydney room rate last February, of A$287 per night.
“This is the biggest show in the world right now and it’s certainly having an impact on travel,” Flight Centre Travel Group global leisure CEO James Kavanagh told news.com.au.
“Commercial flights and accommodation are at a premium and we’ve even seen some travellers opting for a private charter flight to get to the concert as a result.”
According to Visit Victoria, more than 85% of Melbourne CBD hotels and motels are booked for this Friday and Saturdays concerts with bookings continuing to build.
One cheeky suggestion for those who cannot afford the $1000-plus per night for a last-minute booking has come from rental company Jucy Campervans.
Fans can rent a campervan for two to four people or a luxe Star RV Motorhome for up to six, look up a campsite or caravan park in town and book a site for the concert night.
A spokesperson for Jucy, Cynthia Dammerer, said the company had a number of vehicles available during this off-peak period and thought, ‘why not utilise them as temporary accommodation for the concert’?
“It will be a game-changer for parents with teenagers, young couples, or anyone travelling to the concert from afar," she said.