InterContinental Hotels Group PLC (IHG) has launched its new premium collection brand, Noted Collection, focused on conversions in the upscale to upper upscale segments.
According to IHG, the brand will allow independent hotels to “benefit from being a part of IHG’s powerful enterprise” including its distribution and revenue management platforms, as well as the One Rewards loyalty programme, while retaining their individual character.
Each Noted Collection property must feature three hallmarks: distinct design and individuality; curated guest experiences centred around food and cultural moments; and genuine hospitality that feels natural and personal.
“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner,” said Elie Maalouf, CEO, IHG Hotels & Resorts.
“Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs.”
Noted Collection is IHG’s 21st brand, and will sit in the premium portfolio alongside Crowne Plaza, voco, and Ruby.
The new collection will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.