Hilton has signed agreements for three new Hilton Garden Inn properties in Southeast Asia, responding to the growing demand for affordable yet upscale accommodation.
The new hotels in Vietnam, Malaysia, and Indonesia will contribute over 560 rooms to Hilton’s expanding portfolio in the region.
These additions are part of Hilton’s broader strategy to increase its mid-market presence in Southeast Asia. The company aims to expand its focused service portfolio from 12 to 40 properties, with nearly 20 Hilton Garden Inn hotels expected in Vietnam alone over the next few years.
"Malaysia, Indonesia and Vietnam are experiencing record tourism arrivals as some of the most-visited destinations in Southeast Asia," said Alexandra Murray, area vice president and regional head of Southeast Asia at Hilton. "We are growing our focused service presence to cater to rising intra-regional travel and an upwardly mobile middle class."
Here’s a look at the new properties:
Hilton Garden Inn Kota Kinabalu Tuaran, Malaysia: This 160-room hotel, set in Sabah, will offer modern amenities, including an all-day dining restaurant, fitness centre, and pool. Guests will enjoy easy access to nearby natural attractions like the Sulaman Wetland Mangrove Forest.
Hilton Garden Inn Bali Nusa Dua, Indonesia: Hilton’s fifth Bali property, with 159 rooms, is ideally located near the Bali Nusa Dua Convention Centre and Bali Collection shopping complex, catering to both business and leisure travellers. It will feature a spa, fitness centre, event space, and meeting rooms.
Hilton Garden Inn Hoi’An Tra Que Village, Vietnam: This 250-room hotel will mark Hilton’s entry into Hoi An, offering three dining outlets, a fitness centre, and meeting space, along with easy access to popular tourist destinations like My Son Sanctuary and An Bang Beach.
These properties will also be part of Hilton Honors, the company’s loyalty programme.
Related: Hilton has its eye on India’s big fat mid market