HONG KONG - Hong Kong’s hotels are using different their marketing strategies in order to attract guests needing a place to stay during the government-mandated 14-day quarantine period.
From 19 March, all travellers were required to enter quarantine upon arrival, in Hong Kong. Some residents have opted to stay in hotels rather their homes to protect family members.
William Cheng, chairman and chief executive of Magnificent Hotel Investments, which owns hotels including Best Western properties in Hong Kong, said special promotions to attract the many thousands of residents returning to the city wouldn’t be necessary.
According to data company CEIC the current tally of rooms in Hong Kong sits at 96,563 units. The average occupancy for the first three weeks of March, which according to STR stands at 22.8%, suggests however that supply is still outstripping demand.
To attract this current market, some hotel brands are discounting their rooms heavily for those needing 14 days minimum.
Dorsett Hospitality International, which has nine hotels in the city, is offering 14-day packages with discounts of more than 50% on their usual rate.
At Dorsett Wanchai, for example, the per-night charge for 27 March was HK$1,030 (US$132) on Expedia. Their 14-day Long Stay Offer starts from HK$6,888 (US$889), and their 27-day offer from HK$11,600 (US$1496), which divide up into just HK$492 (US$63) and HK$429 (US$55) per night respectively.
Dorsett’s website clearly mentions epidemic control measures, while stays include an inclusive in-room breakfast delivered outside the room, plus extra bathroom amenities, linens, laundry detergent and once-a-week laundry service.
Unsurprisingly, Anita Chan, Dorsett senior vice-president of global brand marketing, reports plenty of interest especially for families looking for a place to stay for their returning children.