FestivalsThe third largest Fringe festival in the world expands international reach

Fringe World targets Singapore millennials

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Perth hopes to welcome Singapore millennials to Fringe World 2020.
Perth hopes to welcome Singapore millennials to Fringe World 2020.

PERTH - Perth’s Fringe World Festival will be promoted in Singapore for the first time in a move to encourage Singaporeans to travel to Western Australia for the 2020 event. 

A Singaporean advertising agency will develop a campaign targeting Singapore millennials. 

Fringe World is the third largest Fringe festival in the world and the largest annual arts event in Western Australia, based on attendance.

Fringe World has been running in Western Australia since 2011 and is now a popular annual event in the state’s summer calendar.

The 2019 Festival featured 674 shows taking place in 169 venues, with about 415,000 tickets sold. The 2020 Festival programme will be revealed on November 14.

West Australian Tourism Minister Paul Papalia said, “By extending the marketing of this festival to Singapore, which is one of our key international markets, we hope to see even more people travelling here to experience this exciting event.”

Last financial year, 103,500 visitors from Singapore spent more than A$250 million (US$170.2m) in Western Australia, making it the second highest international market for WA for both visitor numbers and spend.


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