/Brand-USA-Vice-president-of-global-market-developm.jpg?n=5871&tr=w-160%2Ch-90%2Cfo-auto "Brand USA, Vice president of global market development, Jay Gray with the team.")
Brand USA, Vice president of global market development, Jay Gray with the team.
Across the nation small communities and the largest cities are getting behind Brand USA, the destination marketing organisation, to portray the United States through its natural attractions, food and diversity.
The only way is up for United States tourism as it bounces back from a few lean years and powers towards record international arrival numbers and tourism receipts.
Across the nation small communities and the largest cities are getting behind Brand USA, the destination marketing organisation, to portray the United States through its natural attractions, food and diversity.
Backed by an IMAX film, ‘Wild USA’, National Parks’, and a strong emphasis on the culinary experiences available throughout the nation, Brand USA has set itself the challenge of “improving the US image” across key source markets, including South-east Asia.
Vice president of global market development, Jay Gray, said previously there had been little international marketing of the United States but this was about to change.
Among the initiatives being rolled out is an online agent training programme, the USA Discovery Programme.