Corporate TravelNorthstar Travel Group seeks feedback from industry professionals

Gender equality in travel: Time to have your say

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Phocuswright puts gender equality and women’s leadership opportunities under a spotlight.
Phocuswright puts gender equality and women’s leadership opportunities under a spotlight. Photo Credit: rudall30/GettyImages
As an organisation, we are uniquely positioned to lead the discussion by sharing the stories of female leaders ascending into powerful positions across our industry and building teams that impact the direction of our future.– Bob Sullivan, president of Northstar Travel Group

NEW YORK - Phocuswright will be assessing how companies within the travel industry stack up when it comes to gender equity and promoting women's leadership via the Phocuswright Gender Equity Study 2019.

A similar 2018 study threw up some revealing statistics.

Phocuswright found 30% of respondents rated gender parity in the travel industry as above “adequate,” while 42% disagreed that leadership opportunities are equally available to all employees.

Most tellingly, 76% cited the absence of a leadership track as the number-one obstacle.

The statistics inspired frank discussions at the Phocuswright conferences in the U.S. and Europe, as well as opinion pieces from great minds in the industry on PhocusWire.

Says Bob Sullivan, president of Northstar Travel Group, “As an organisation, we are uniquely positioned to lead the discussion by sharing the stories of female leaders ascending into powerful positions across our industry and building teams that impact the direction of our future.”

This year’s study will be broader in scope, as it will leverage the travel industry audiences that make up Northstar Travel Group, parent company to Phocuswright.

Northstar Travel Group’s B2B portfolio expands the reach of the study to include professionals in leisure/retail, corporate/business travel, meetings and incentives and travel technology.

Kimberly Newbury, vice president of sales at Phocuswright, notes, “Surveying the full Northstar audience will deliver results that provide a holistic view of the industry across a range of travel executives and professionals.

“Participation from women and men in the industry is essential and will enable us all to move forward with smart decision-making based on data.”

The survey will be open through September. Results will be presented at The Phocuswright Conference, Hollywood/Ft. Lauderdale, Florida, in November.


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