Highland cows are one of Scotland's best-known tourist magnets, but it's just about impossible for most international travellers to see the country's beloved creatures up close amid the current pandemic restrictions.
Visit Scotland has literally taken the bull by its horns with the launch of the Coo Cam, wishing visitors around the world 'happy coo year' with footage of highland cattle grazing Scotland’s awe-inspiring scenery.
The bovine creatures were filmed throughout November enjoying their day-to-day lives against the backdrop Kitchen Coos and Ewes near Newton Stewart and Swanston Farm in the Scottish capital.
New videos will be released on VisitScotland’s social media platforms throughout the year, featuring cows from across the country.
"Highland cows have long been the stars of our social media channels and we hope our coo cam will provide a much-needed smile to those travellers who have been unable to visit due to the pandemic," said Malcolm Roughead, chief executive of VisitScotland.
"We hope the footage will provide a moment of light relief for the many international travellers whose trips to Scotland were disrupted or cancelled last year by the pandemic," the organisation added.
All footage was captured on a GoPro Hero 8 by experienced farm professionals who care for and look after the cattle daily, according to VisitScotland. The organisation advises that visitors do not approach Highland cattle to avoid alarming them.