The naming follows an earlier pledge from the low-fare airline to introduce a shark-free cargo flight policy across its operations.
HK Express has named its new A320neo aircraft “Shark,” accompanied by the tagline “Say No to Shark Fin”.
The naming follows an earlier pledge from the low-fare airline to introduce a shark-free cargo flight policy across its operations.
HK Express has also pledged to endorse Hong Kong Shark Foundation (HKSF) and collect inflight donations on A320neo on behalf of the NGO from January 1-31, 2017.
The first A320neo aircraft for both Hong Kong and the North Asia region, the aircraft features reduced emissions, lower fuel burn, and a quieter engine and is claimed to be the most advanced and efficient single-aisle aircraft in the market.
“HK Express is proud to reinforce our ‘shark-free’ policy and continue to take a stand against shark fin trade and consumption,” said Andrew Cowen, director and CEO of HK Express.
“Hong Kong accounts for more than 50% of the global shark fin trade and the shark is now facing the threat of extinction,” said Apple Chow, executive director of Hong Kong Shark Foundation.
“We hope the aircraft 'shark' will arouse more interest in this topic. This is also a way to show Hong Kong’s determinations to protect sharks.”