NEW YORK – Low-cost, long-haul airline Norwegian has launched a travel industry-first campaign focused on the sounds of a city.
Through sounds we want our customers to have a full experience of the city not only during their trip, but prior to it, when they are still just only dreaming about it,
The social media campaign aims to promote Norwegian's destinations and creatively inspire travel through audio senses. The series was created in partnership with content creators Ink.
Norwegian's new “Sounds of a City” series explores iconic noises and voices of locals in major cities within its route network.
The first city highlighted is New York City, the city that never sleeps, featuring iconic NYC characters including a drag queen, a taxi driver, a waitress and the owner of the iconic Katz deli.
The Sounds of the City series will feature five episodes for each city.
Norwegian said it wants to shine the light on the locals, on authentic characters living in these cities.
“Through sounds we want our customers to have a full experience of the city not only during their trip, but prior to it, when they are still just only dreaming about it,” said Norwegian's senior vice president of marketing, Kei Grieg Toyomasu.
“Through this social media campaign, we are where our customers are: on their mobile, helping them to escape their daily routine and taking them to more exotic places, right from the palm of their hands and ears.”
With some 40 nonstop routes to Europe, Norwegian offers more routes from the US than any other European airline.