AviationAirline believes it can sell its lowest fares ‘just as well’ as Expedia.

United appears headed for Expedia divorce

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United and Expedia came close to a divorce in 2016.
United and Expedia came close to a divorce in 2016.

Among the Expedia Group websites that would stop selling United are Expedia.com, Orbitz, Travelocity, Hotwire and CheapTickets. The travel management company Egencia would not be impacted. 

United Airlines appears to be ready to move on without Expedia Group as a distribution partner. Their deal expires on October 1, and the airline doesn't seem to be inclined to sign a new contract.

"Times have changed. Companies need to evolve and innovate," United chief commercial officer Andrew Nocella said during the airline's first-quarter earnings call. 

Nocella went on to say that United will instead focus on working with distribution partners better suited to selling its product. He said Expedia "has been historically very good at selling our lowest fares, but quite honestly, we think we can sell our lowest fares just as well”.

Among the Expedia Group websites that would stop selling United are Expedia.com, Orbitz, Travelocity, Hotwire and CheapTickets. The travel management company Egencia would not be impacted. 

On Wednesday's earnings call, United president Scott Kirby said that in preparing financial guidance for the remainder of this year, United has worked on the assumption that United won't be on Expedia Group websites after October.

A judge has already ruled that under their current deal, United can withhold inventory from Expedia Group for flights departing after September 30. 

Expedia Group didn't immediately respond to an emailed request for comment Wednesday.

Though it appears United and Expedia are headed for divorce, this isn't the first time United and Expedia have appeared on the verge of ending their US distribution relationship. In 2016, the companies extended their contract just two days before it was set to expire.

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