Singapore International Airlines (SIA) announced the roll-out of a
host of new cabin products as it returns to utilising the Boeing 737
MAX-8 aircraft — the same model that was taken out of service worldwide
for more than a year and a half after two separate crashes killed 546
people in 2018 and 2019.
“This is the culmination of three years of innovation and hard work,
involving extensive customer research and close partnerships with
designers and suppliers,” Lee Lik Hsin, SIA Executive Vice President
Commercial said in a statement. “As a result, we can now offer customers
a premium travel experience across our entire full-service network, no
matter how long or short their journey.”
The carrier said it is adding amenities to the narrowbody 737 MAX-8
that are similar to features found on its widebody jets. All of the MAX
jets will have 154 seats in two classes, 10 in Business Class and 144 in
Economy
Business Class will feature new lie-flat seats while Economy will
have the latest generation slim-line seating. The cabin of the 737-8 has
been designed with a special focus on ergonomics, helping to ensure
that everything is within easy reach for customers.
All seats will have the Panasonic’s X-Series seat-back in-flight entertainment system.
SIA said it invested around S$230 million (US$168 million) on the development, design and installation of the cabin products.
“This significant investment demonstrates Singapore Airlines’
commitment to maintaining our leadership position in the airline
industry,” Hsin said.
Singapore has been progressively reopening its borders to
international countries since October. Its MICE sector has also been
keeping busy, welcoming international delegates at the gamescom asia
2021, Bloomberg New Economy Forum, and the recently wrapped ITAP
(Industrial Transformation Asia-Pacific) 2021.
Source: TravelPulse