AviationThe LCC renewed a partnership to use Navitaire’s reservation and distribution capabilities.

Cebu Pacific powers up partnership with Navitaire for next 10 years

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Cebu Pacific 190710
Photo Credit: Jirsak/Getty Images

The carrier will be using Navitaire’s “advanced reservations, ancillary and revenue accounting platforms” that include “digital, merchandising and distribution capabilities”.

Philippine low-cost carrier Cebu Pacific has renewed its agreement with Navitaire for its reservation and distribution of flights and ancillaries over the next 10 years, on the back of growing passenger capacity.

The carrier will be using Navitaire’s “advanced reservations, ancillary and revenue accounting platforms” that include “digital, merchandising and distribution capabilities”.

The move comes on the back of growing passenger capacity for Cebu Pacific, as it expands its domestic and international footprint with the delivery of 30 aircraft on order.

The carrier has flown close to 150 million passengers since its launch, including over 20 million passengers in 2018 and a 20% increase in ancillary revenue generation.

It also recently announced plans to grow its hubs at Cebu and Clark airports, as well as increase its North Asia services to China, Korea and Japan.

“Navitaire has been an integral partner in our growth over the past ten years, offering solutions that have helped us gain flexibility and agility with digital tools and ancillary services. We look forward to future capabilities we can build with them to help fulfill our growth plans,” said Candice Iyog, vice president for marketing and distribution, Cebu Pacific.

“Our next generation digital, retailing, and optimisation capabilities provide a springboard to enable its inventive ideas and to tap opportunities that support Cebu Pacific’s growth plans. We look forward to our next decade of partnership,” said David P. Evans, Navitaire CEO.

Navitaire, a subsidiary of multinational IT Provider Amadeus, provides technology and business solutions for more than 60 of the world’s low-cost and hybrid carriers.


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