Lee Xin Hui: Travel Weekly Asia

Lee Xin Hui

Article by Lee Xin Hui

Influencers are reshaping travel marketing, driving bookings, inspiring travel decisions, and fostering trust, with performance-based partnerships gaining traction in Southeast Asia.

Why influencers aren’t as annoying as you thinkInfluencer marketing may play a bigger role in the travel purchase journey than many assume.

In Spreewald, travellers can explore tranquil canals on traditional boat tours, uncovering the area's rich history, culture, and local traditions through intimate, hyperlocal experiences.

Why hyperlocal is the new black in travelMicro-operators in Asia offer authentic, high-impact experiences that elevate travel itineraries beyond the ordinary.

Egypt is upgrading visitor facilities around the Giza Pyramids, including new walkways, ticketing systems, electric buses, and a visitors' centre, aiming to enhance tourist experiences.

Egypt eyes tourism boom despite Gaza conflictBuoyed by a record 15.7 million visitors in 2024, plans are underway to reach 30 million tourists.

Airports in Asia are transforming into culinary destinations, offering travellers a taste of local flavours through renowned eateries, street food favourites, and celebrity chef concepts.

A guide on the best food to eat in Asia airportsAsia’s aviation hubs are turning transit into taste-driven travel experiences.

As Thailand’s first UNESCO Global Geopark, the Satun Archipelago boasts rich geological and cultural heritage, making it an ideal destination for eco-conscious travellers seeking tranquility and natural beauty.

Could this hidden beach paradise be the next Phuket?Thailand’s Satun Archipelago is emerging as a peaceful, eco-friendly alternative to Phuket.

One example is Chiang Rai, Thailand’s northern gem known for its striking White Temple (Wat Rong Khun), relaxed pace, and deep-rooted Lanna heritage – offering a quieter, cultural alternative to Chiang Mai.

Cities to visit in Asia without the annoying crowdsAsia’s secondary cities may be the next big thing for those looking beyond the typical destinations.

Rapunzel’s Forest is a lush, lantern-lit area in Fantasy Springs, featuring a romantic boat ride that retells Tangled’s story with music, lights, and charm.

Why Fantasy Springs is every Disney fan’s golden ticketTokyo DisneySea’s new Fantasy Springs is the hottest (and hardest) ticket to get in Japan.

Singapore aims to become a future-ready tourism hub by 2040, focusing on MICE growth, new attractions, cruise expansion, and enhanced visitor experiences.

Singapore aims to hit S$50 billion with futuristic tourism visionWhile remaining cautious about the potential impact of US tariffs, Singapore has a game plan to hit S$50 billion in tourism...

The influx of 32 million pilgrims during the 2025 Vatican Jubilee will lead to overcrowded attractions, higher accommodation prices, transport strain, and longer queues, making careful planning essential for other tourists.

Your guide to travelling to Rome during the 2025 JubileeWith 32 million pilgrims heading to Rome this year, here’s an essential guide for managing tours to the Eternal City.

Trump's sweeping set of tariffs, aimed at reducing trade deficits, could change global attitudes towards the United States and result in fewer international travellers to the country.

Trump vs tourists: The growing anger hitting US travelIncreasingly aggressive policies under Trump 2.0 could cost the US losses in international visitors.

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