During the study, PATA will carry out research through an online survey on the travel trends of young consumers in the Asia Pacific region.
The Pacific Asia Travel Association (PATA) has launched a new study focussing on the way young people from North-east and South-east Asia experience travel, and how the future expected increase in outbound travel from Asia can be managed to ensure that both large and small destinations can benefit from growth.
Following the Association’s first report on Millennial travel trends ‘The Rise of the Young Asian Traveller’, the second study is sponsored by PATA premier partner Visa Worldwide with the aim of helping PATA members to understand the implications of future outbound tourism growth from Asia.
The final report, to be released by the end of 2015, will involve research gathered directly from young travellers in leading outbound markets in the region.
During the study, PATA will carry out research through an online survey on the travel trends of young consumers in the Asia Pacific region.
“As young people travel further and more frequently, they gain confidence to discover the hidden corners of the places they visit, spending with local businesses and gaining an authentic experience of the lifestyle of local people,” said Rajiv Kapoor, head of marketing and cross border Asia Pacific.
The research and report on ‘Stepping Out of the Crowd’ is being managed by Peter Jordan, senior tourism analyst at Toposophy Destination Marketing Agency and author of PATA’s first report on young travellers.
‘Stepping Out of the Crowd’ is due to be released in December. PATA members who are interested in being featured in the report are encouraged to contact the project manager Peter Jordan via [email protected].