SYDNEY – Tourism Australia is hoping “a cold beer” will lure UK travellers to holiday Down Under this year despite global concerns about bushfires and the Covid-9 outbreak.
Tourism Australia has halted a celebrity campaign starring Kylie Minogue and instead plastered London Underground, buses and bus shelters with posters, addressed "to our mates in the UK".
“There’s still the coldest of beers,” the billboards proclaim. “There’s still the selfie-loving quokka. There’s still millions of mates waiting to meet you. There's still nothing like Australia."
Tourism Minister Simon Birmingham said the marketing blitz will carry the message that Australia was open for business and a safe destination.
Tourism Australia’s managing director Phillipa Harrison added, “This initial burst of activity is about reminding people of why they love Australia, and that we still have the stunning landscapes, beautiful beaches, amazing wildlife, incredible food and wine.”