LuxuryThe company will be adding 13 luxury hotels in Asia Pacific and unique experiences that aim to speak to travellers’ passions.

Marriott adds to luxury appeal with new properties, tailored experiences

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JW Marriott Marquis will be making its Asia debut in August with the opening of JW Marriott Marquis Hotel Shanghai Pudong.

At ILTM Asia Pacific in Singapore on May 28, the company highlighted 13 new and upcoming openings from JW Marriott, The Ritz-Carlton, St. Regis and The Luxury Collection, which includes IRAPH SUI, a Luxury Collection Hotel, Okinawa in January; The St. Regis Hong Kong in April; The Ritz-Carlton Perth in June; and its first JW Marriott Marquis Hotel in Shanghai Pudong in August.

High-end travellers will have plenty to look forward to from Marriott International this year, as the company announced it will be adding new properties to its Asia Pacific portfolio, and offering more unique experiences under its loyalty programme.

At ILTM Asia Pacific in Singapore on May 28, the company highlighted 13 new and upcoming openings from JW Marriott, The Ritz-Carlton, St. Regis and The Luxury Collection, which includes IRAPH SUI, a Luxury Collection Hotel, Okinawa in January; The St. Regis Hong Kong in April; The Ritz-Carlton Perth in June; and its first JW Marriott Marquis Hotel in Shanghai Pudong in August.

According to the brand, ‘Marquis’ is an extension of the JW Marriott brand comprising hotels that are large and typically located in city centres.

“Asia Pacific’s luxury travel industry is one of the fastest-growing in the world, driven by markets like China and India. On top of this, global luxury travellers today are seeking more than just the opportunity to indulge, they want experiences that deliver personal meaning and significance,” said Peggy Fang Roe, chief sales & marketing officer, Asia Pacific, Marriott International.

To serve the interests of today’s modern high-end travellers, Marriott is offering a host of experiences that will allow them to explore their passions.

JW Marriott will officially launch “Family by JW” – a kid-friendly programme for children ages five to 12 – across Asia Pacific in July. Over at The Ritz-Carlton, food continues to be an important theme as it gets ready to host the second edition of “The Stellar Dining Series” which will see Michelin-starred chefs, mixologists and patissiers showcasing its creations through dining events and masterclasses.

W Hotels will bring its “FUEL Weekends” line-up to Asia Pacific for the first time from June 20 to 23 at W Koh Samui, which will feature workouts led by celebrity trainers, healthy cuisine and fun parties; while St. Regis Hotels & Resorts is giving its butler service an upgrade with a digitised version that allows guests to send in their requests – at any hour – via emails and text message.

Going beyond the property level, Marriott is also leveraging on its newly launched loyalty platform to reach out to its luxury travellers with unique travel-related experiences.

“Marriott Bonvoy is positioned as a travel programme with curated and exclusive experiences,” remarked Xue Ying Mei, director, loyal marketing, Asia Pacific.

The platform has close to 130 million members worldwide now, with 40% of growth fuelled by China, she said.

Members can redeem their points for money-can’t-buy experiences such as insider access to Maroon 5 concerts, where meet-and-greet sessions with the band are a rarity these days according to Mei, and being chauffeured to the F1 China Grand Prix by Mercedes-AMG Petronas Motorsport driver and Grand Prix Melbourne winner, Valtteri Bottas.


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