Following the acquisition of Two Roads Hospitality last year, Hyatt will soon welcome Alila, one of five former Two Roads brands, to its loyalty platform World of Hyatt later this year, announced the company during a media event on the side of ILTM Asia Pacific.
At the same time, the hotel group also announced the organisation of a new lifestyle division, which will comprise Hyatt and Two Roads’ lifestyle brands, including Andaz, Alila, Hyatt Centric, Joie de Vivre Hotels, Thompson Hotels and tommie.
"These changes come at a time when Hyatt is ramping up its expansion in Asia Pacific with 21 new properties by 2020, which will boost its luxury portfolio by more than 25%”
Andaz, known for offering immersive cultural experiences, will welcome six openings across major cities such as Seoul, Dubai and Shenzhen, alongside resort destinations such as Bali, as well as Sanya and Xiamen in China, while Alila, positioned as an “eco-luxury brand”, is set to open in Malaysia’s Dalit Bay and Oman’s Hinu Bay.
Tristan Dowell, vice president, global luxury, lifestyle & leisure, Hyatt Sales Force.
The addition of Alila, which is more resort-focused, is “a great play” for Hyatt because it allows the company to make inroads into resort destinations, and is in line with “a lot of [their] future growth which is resort-focused,” according to Chicago-based Tristan Dowell, vice president, global luxury, lifestyle & leisure, Hyatt Sales Force who was in Singapore for the annual luxury trade show.
Hyatt also recently announced its first Hyatt Centric hotel in the Greater China with the rebranding of the 665-room Hotel VIC to Hyatt Centric Victoria Harbour Hong Kong by the third quarter of this year. This is the second Hyatt Centric in Asia, following Hyatt Centric Ginza Tokyo, which opened in 2018.
“We see enormous potential to grow our luxury portfolio in Asia Pacific, which currently accounts for 40% of Hyatt’s overall portfolio in the region,” said Patrick Finn, senior vice president, real estate and development, Asia Pacific, Hyatt, in a press release.