With its borders finally reopened to China from 23 September, the Macau government has joined hands with Trip.com and Tencent to dole out RMB150 million (US$22 million) worth of coupons to Chinese tourists, who can take up to 50% or RMB500 (US$73) off their Macau hotel bookings through the OTA's app.
In a united bid to revitalise tourism to Macau and the region, Trip.com Group chairman and co-founder, James Liang, also hosted a Boss Live livestream from Macau, sharing destination hotspots, discount packages, and measures in place to ensure safe travels for all tourists.
Liang’s 23 September broadcast reeled in over 5.7 million viewers, and reportedly racked up 35,821 orders exceeding RMB65.3 million (US$9.6 million). Having already hosted over 28 Boss Live shows while since the onset of the pandemic, the Chinese OTA's signature event to kickstart global tourism revival has made its rounds from China to Japan, South Korea, Hong Kong, Singapore and Thailand as part of its Travel On initiative launched in June.
"Macau is a top destination for mainland Chinese travellers and we are delighted to collaborate with the Macau government to promote travel to Macau by sharing our platform to offer discounts and vouchers for travellers," said Liang.
The vouchers also came in time just before China’s Golden Week, which will see eight days’ worth of public holidays combining the Mid-Autumn Festival with the Chinese National Day.
While Macau’s hoteliers typically expect a much-anticipated boost in Chinese travellers during this season, Travel Weekly Asia understands that current factors—such as the Chinese government pushing for inter-provincial travel, and a relatively cumbersome process in Covid testing measures, paperwork and other steps of control into Macau—mean travellers still aren’t crossing the border in large numbers into the territory.
Nonetheless, Macau’s hotels stand ready to welcome guests and have since September rolled out attractive rates which are at an all-time low. For instance, nightly rates start from MOP280 at the New Orient Landmark Hotel, MOP600 at Galaxy Macau and MOP1,100 at Mandarin Oriental, Macau.
Rates for Golden Week across town currently range between MOP500 and 1,800, and are expected to hover around the same level for the rest of October, according to feedback from Macau's hoteliers.