Saudi Arabia has unveiled plans for a new luxury mountain destination, Soudah Peaks.
Set within a natural park in the southwest of Saudi Arabia, the
destination is 3,015 metres above sea level, the country’s highest
point. Phase one will see the building of nine low-rise boutique and
five-star hotels.
The Saudi Tourism Authority said the resort will offer adventure
experiences and wellness retreats, “in an immersive cultural
environment”.
The authority’s chief executive Fahd Hamidaddin, speaking at World
Travel Market 2023, detailed his country’s Vision 2030 tourism plan,
which he said is vital for the country’s future.
“Vision 2030 is a national transformation agenda,” he said,
explaining Saudi Arabia’s population was 60% below the age of 30 and
that unemployment was a threat, which tourism could alleviate.
“To us, Vision 2030 is opportunity on steroids,” he declared, adding
tourism was “expected to be our greatest bridge with the world”.
The country’s first Red Sea resort opened on 1 November, with two more resorts due next year.