I don't foresee finding a Ferrari under the Christmas tree with my
name on it this year, but I will be taking myself to Michael Mann's
newest film, "Ferrari," based on the life of Enzo Ferrari of Italian sports car fame and set to open 25 December.
More importantly, the cinematic experience will serve as a valentine to Modena, Ferrari's hometown in Italy's Emilia-Romagna region.
Many of the location shots were filmed in Modena, and as we know, films
and TV series can serve as strong tourism drivers -- think "The Lord of
the Rings" series and New Zealand, "Game of Thrones" and Northern
Ireland and Croatia, "White Lotus" and Sardinia and "Frozen" and Norway,
to name a few.
Ferrari lived in Modena, and car enthusiasts can do a deep dive into his life at the Museo Enzo Ferrari Modena, which offers a behind-the-scenes look at his life and houses a showroom of classic cars.
A second museum, the Museo Ferrari Maranello complex,
is located about a half-hour south of Modena and showcases the history
and evolution of the automotive brand, complete with examples of classic
and current Ferraris throughout the years.
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The Museo Ferrari Maranello showcases the history and evolution of the automotive brand, complete with examples of classic and current Ferraris throughout the years. Photo Credit: Adobe Stock/lapas77
While there, visitors can dine at the car-themed Ristorante Cavallino,
which features a garden and open-air terrace adorned with racing
memorabilia from the company's archives. Cavallino's menu is helmed by
Michelin-starred Modenese chef Massimo Bottura.
The museum also offers shuttle bus tours to the Fiorano track — site of car testing since 1972 — and along the Viale Enzo Ferrari boulevard in the factory complex.
The Ferrari Campus, the heart of the complex where the cars are
built, features facilities designed by such well-known architects as
Renzo Piano, Massimiliano Fuksas, Jean Nouvel, Marco Visconti and Luigi
Sturchio, while the historic part of the factory has been meticulously
preserved.
Thrill-seekers who want the fun of racing a Ferrari without putting their lives at risk can try one of the semi-professional driving simulators,
which put you in the seat of a Prancing Horse Formula 1 single-seater
in Maranello and a high-performance GT car inspired by the SF90 Stradale
in Modena. The rides take you along a choice of famous circuits: Monza,
Barcelona, Silverstone, Imola, Nurburgring, Zandvoort, SPA
Francorchamps and Mugello.
Or try the pit-stop experience, which requires a minimum of two participants to change the tire of a Formula 1 single-seater.
More motoring in Emilia-Romagna
Beyond Ferrari, the entire Emilia-Romagna region is known as Motor Valley
because of the heavy concentration of Italian automotive luxury brands
based here, including Lamborghini, Maserati, Dallara, Ducati and Pagani.
Every year Emilia-Romagna hosts the Motor Valley Fest,
celebrating Italian automotive innovation and the history of these
luxurious auto brands, with next year's edition scheduled for May 2 to
5.
Of course, there is more to life than fast cars, at least for most of us, and the region features some iconic culinary specialties, such as traditional balsamic vinegar, prosciutto di Parma and Parmigiano-Reggiano.
Modena, for example, is home to Osteria Francescana, the three-Michelin-star restaurant.
Source: Travel Weekly