DestinationsFirst came the TV series, then came the K-pop star. Next came the influx of tourists to Koh Samui.

Blackpink’s Lisa x The White Lotus = Tourism surge in Samui

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Lisa (left) from K-pop girl band, Blackpink, plays Mook, a wellness mentor at a luxurious Thai resort in HBO’s TV series, The White Lotus.
Lisa (left) from K-pop girl band, Blackpink, plays Mook, a wellness mentor at a luxurious Thai resort in HBO’s TV series, The White Lotus. Photo Credit: HBO Max

The third season of HBO's The White Lotus has thrust Thailand into the global spotlight, with the scenic landscapes and luxurious resorts featured on the show now attracting a wave of travellers.

A major highlight of this season is the acting debut of Lalisa “Lisa” Manoban, the Thai-born member of the global K-pop sensation Blackpink. Lisa portrays Mook, a wellness mentor at a lavish resort in Koh Samui, bringing a sense of authenticity to the role and further elevating the show’s appeal.

Filmed at high-end locations such as the Four Seasons Resort Koh Samui, Anantara Bophut Koh Samui Resort, and various scenic spots in Phang Nga and Bangkok, The White Lotus offers viewers an intimate look at Thailand’s beauty. Lisa’s star power has contributed significantly to the show’s international appeal, as her massive fanbase across the world tunes in, with many now eager to visit the locations depicted in the series.

According to Expedia, interest in Four Seasons Resort Samui has skyrocketed by 370% from Hong Kong, while Trip.com has reported a 30% rise in bookings for Koh Samui, particularly from Germany, the UK, and France. Lisa’s global fan following has undoubtedly played a role in this surge, amplifying the interest in both the show and its filming locations.

Beyond her acting debut, this season of The White Lotus is also praised for its exploration of Eastern spirituality and cultural themes, interwoven with the natural surroundings of Thailand. Early reviews have lauded the season for its intricate character development and the seamless integration of Thai culture into the narrative.

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