Sabah International Convention Centre (SICC), which opened its doors
in 2020, has placed innovation and inclusivity at the heart of its
operations since its launch.
Its primary focus is on attracting business from key destinations in
Asia Pacific with direct and connecting flights, including Kuala Lumpur,
Singapore, Brunei, Indonesia, and South Korea.
Led by Datuk Dr Hajah Rosmawati as CEO, the state-of-the-art
convention centre has now set its sights on positioning itself as a
creative space offering state-of-the-art facilities.
“Additionally, our commitment to accessibility makes the convention
centre an inclusive choice for events of all scales and nature,” said
Rosmawati.
SICC’s versatility is evident in its hosting of various international
conferences and events spanning industries like business, medicine,
environment, and technology. The centre has successfully hosted renowned
events such as ADEX Sabah Ocean Partnership, Miss International Tourism
World Final 2023, and Heart of Borneo 2023 International Conference.
SICC takes pride in integrating and showcasing Sabah’s cultural richness and natural beauty in events hosted at the convention centre.– Datuk Dr Hajah Rosmawati, CEO, Sabah International Convention Centre
This year, SICC is set to host “BE in SABAH”, Sabah’s first Business
Events Forum from 29 February to 1 March 2024. With a theme focusing on
the gathering of the international business events community, the forum
aims to engage stakeholders, foster collaboration, and catalyse growth
and innovation in the industry.
Positioning itself as a key player in the MICE sector, SICC aims to
elevate Sabah’s reputation globally, according to the chief executive.
“By hosting of international conferences, trade shows, and events, SICC
attracts business travellers and tourists, playing a pivotal role in
stimulating economic growth,” she said.
“The increased influx of visitors not only positively impacts the
hospitality and service industries but also amplifies the global
visibility of the region.”
The convention centre seeks to integrate Sabah’s cultural richness
and natural beauty into events held at its premises, incorporating local
elements into its design, traditional performances, art displays, and
showcasing local cuisine.
“Not only does this provide a unique experience for attendees, it
also promotes the preservation and appreciation of Sabah’s cultural
heritage,” noted Rosmawati.
SICC’s commitment to sustainability is reflected in its eco-friendly
practices and technologies. From inverter systems for enhanced energy
efficiency to water stations promoting responsible water use, the centre
actively participates in recycling and employs a Building Management
System for intelligent monitoring and control of its facility.