CruiseSingapore Tourism Board steps up partnerships with agents to strengthen cruise offerings.

Singapore sets sights on creating bigger waves for regional cruising

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Marina Bay Cruise Centre Singapore has welcomed over 400,000 passengers over 290 calls since Singapore's cruise sector restarted in November 2020.
Marina Bay Cruise Centre Singapore has welcomed over 400,000 passengers over 290 calls since Singapore's cruise sector restarted in November 2020. Photo Credit: Marina Bay Cruise Centre Singapore

The Singapore Tourism Board (STB) is continuing to work closely with the cruise industry to help them adapt to the evolving local and global Covid-19 situation.

Measures include the successful implementation of the necessary health and safety measures for safe cruising in the new environment.

Cruises are winning over fans who never considered cruising as a leisure option prior to the pandemic. Cruises are often sailing at or close to their current permissible capacity.– Annie Chang, Singapore Tourism Board

Over 430,000 passengers have sailed on close to 320 sailings since Singapore restarted cruises in November 2020.

“We have been encouraged to see many first-time and repeat cruisers,” said Annie Chang, director of cruise, policy and planning group at Singapore Tourism Board.

“Cruises are winning over fans who never considered cruising as a leisure option prior to the pandemic. Cruises are often sailing at or close to their current permissible capacity.”

STB's Annie Chang is encouraged by the growing trend of first-time and repeat cruisers in Singapore.
STB's Annie Chang is encouraged by the growing trend of first-time and repeat cruisers in Singapore.

Chang said STB is capturing this new wave of interest, working with the cruise lines to explore new onboard offerings.

In preparation for the return of fly-cruise, cruise agents can tap on STB’s Cruise Development Fund, a grant scheme that supports the development and marketing of cruise packages.

“Through such partnerships, STB helps cruise agents launch effective marketing campaigns to promote sailings from Singapore and showcase enticing cruise and land experiences, in turn attracting more travellers and
cruise converts to our shores.”

STB will also continue to engage cruise lines to resume homeporting in Singapore.

“We are cognisant that ports of call are essential to the sustainability and appeal of cruises. STB has been engaging our Southeast Asian counterparts to ensure the region is well poised to capture demand when cruising resumes progressively,” Chang added.

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