CruiseWorking with partners to develop themed cruises is a key focus, according to Josh Wen.

Royal Caribbean consolidates trade efforts in Asia with new Singapore trade sales head

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Royal Caribbean team (1) Josh Wen
Wen will now look after trade sales for 15 markets in Asia.
Royal Caribbean team (2)
“Bold is the new gold” – the theme for Royal Caribbean’s CNY appreciation dinner 2019.

In line with its 50th anniversary and the anticipation of new ships Spectrum of the Seas and Quantum of the Seas, RCCL will also be investing more to grow trade sales in Asia by hiring two more staff to Wen’s existing team of eight, and redesigning its sales training for agents so “it is quick and easy to digest”, revealed Stephen.

Royal Caribbean Cruises Ltd will be consolidating its trade and distribution efforts in the region with the appointment of a new Singapore trade sales head, Josh Wen. 

Previously looking after trade sales for 14 markets – Bangladesh, Brunei, India, Indonesia, Japan, Korea, Malaysia, Myanmar, Pakistan, Sri Lanka, Taiwan, Thailand, The Philippines and Vietnam – 
Wen, who has been with the company for three and a half years, will take over the role from Mona Foo, head of business development, who will now focus on corporate sales and operations in Asia. 

With the additional market, Wen will be working closely with agents to spur their business growth. A key area he will be looking into is developing themed cruises, he revealed during an interview with Travel Weekly Asia on January 25, before the company’s annual Chinese New Year appreciation dinner. 

“As we speak, not many agents are daring enough to take the step forward, beyond selling cruise packages and to walk-in customers. I hope to alleviate their fears, share best practices from each market and work closely with them to create programmes that are customised for their target segments,” he said. 

Another focus would be to help agents identify and leverage on new pockets of growth, such as affinity groups – think wedding parties, religious organisations and specialised sports like Zumba.

Commenting on Wen’s expanded role, Angie Stephen, managing director, Asia Pacific said, “Josh has done a great job in these markets by giving agents the confidence to try new things. For instance, Indonesia completed their first charter last year. He always thinks in creative ways to build business opportunities around things that are unique to the market. While a charter could be based anywhere, the theme of that is unique to each market.”

In line with its 50th anniversary and the anticipation of new ships Spectrum of the Seas and Quantum of the Seas, RCCL will also be investing more to grow trade sales in Asia by hiring two more staff to Wen’s existing team of eight, and redesigning its sales training for agents so “it is quick and easy to digest”, revealed Stephen.


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