CruiseMore than 90% of reservations for its 2022 summer season voyages were new bookings paid with cash.

Oceania sets single-day sales record

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Bolstered by strong pent-up demand, Ocean will open its 2023 Around the World voyage for reservations in January 2021. Pictured: Insignia
Bolstered by strong pent-up demand, Ocean will open its 2023 Around the World voyage for reservations in January 2021. Pictured: Insignia

Oceania Cruises racked up a record day in sales for its summer season launch of 2022 Europe & North America Collection of voyages.

The record-setting day was a 20% hike from its 2021 launch, which took place in August 2019.

More than 90% of reservations were new bookings paid with cash, with under 10% who utilised future cruise credits issued for previously cancelled voyages due to the pandemic. In addition, first-time guests also accounted for one third of bookings.

Cruises to the Mediterranean and Baltic regions were exceptionally strong performers, said the cruise line, as were the line’s longer 'Grand Voyages' that span multiple weeks and, in many instances, multiple continents.

“The tremendous response from our loyal repeat guests, our travel partners, and first-time guests underscores the tremendous pent-up demand for immersive, destination-focused cruises and our acclaimed small-ship experience that features The Finest Cuisine at Sea,” said Bob Binder, president and CEO of Oceania Cruises.

Next year's sailings include 76 fresh offerings and 10 new ports, as well as 54 extended 'Grand Voyage' itineraries ranging from 15 up to 46 days, at times crossing multiple continents.

For these trips, curated experiences have been crafted for stops at more than 250 ports of call, covering Northern and Western Europe, Iceland, Greenland, Greek Isles, Holy Lands, Alaska, Canada, New England, Bermuda, South America and the Caribbean.

Food and wine connoisseurs also have the option of six custom itineraries zooming into western Europe's wine countries, or another four itineraries showcasing culinary bests from the United Kingdom, Scotland, Wales and the Emerald Isle.

With this positive uptick in sales, the line will be opening its 2023 Around the World voyage for reservations in January 2021, followed by the full season of 2022-23 winter collection of itineraries in February.

Oceania Cruises has a fleet of six, small luxury ships carrying either 684 or 1,250 guests a time, with a focus on delivering fine cuisine and destination-focused itineraries globally. The brand also has two upcoming 1,200-pax Allura Class ships on order.

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