CruiseCosta Firenze’s return to sailing on 7 April marks the restart of cruises in Genoa.

Liguria’s cruise industry presses the restart button

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Genoa eliminates the need for 'bubble' tours during shore excursions.
Genoa eliminates the need for 'bubble' tours during shore excursions.

With Costa Cruises’ plan of bringing back its entire fleet in full force well underway, the Costa Firenze is the latest of its ships to resume sailings on 7 April from Genoa, effectively restarting Liguria’s cruise sector.

Every Thursday till the end of November, Costa Firenze will call at Genoa and take cruisers on a one-week Western Mediterranean sailing that include ports of call at Marseille, Barcelona, Cagliari, Palermo and Civitavecchia, Rome. The ship boasts 2,136 guest cabins with 13 restaurants and eight bars. There’s also a water park, an adventure park and a private spa onboard the ship.

Guests sailing with Costa Firenze will have the option of taking part in shore excursions organised by the cruise line or freely disembark to embark the city at their own leisure, without having to adhere to the prior regulation of a “bubble” tour that distances guests from locals.

At “The future of cruise tourism and the Genoa model” conference hosted during Costa Firenze’s inaugural cruise in Genoa, cruise tourism experts came together to discuss the enhancement of the territory, port facilities and sustainable innovation.

“This event, after the very difficult period we experienced with the health emergency, also marks the restart of the entire sector, in which Liguria is a leader,” said Giovanni Toti, president of the Liguria region, said.

Toti is confident that Liguria “has all the credentials” to “see a growth that exceeds +110% of passengers compared to 2021.”

Alongside Costa Firenze, Costa Luminosa will start sailing from Genoa every Sunday beginning 13 November on one-week trips until end-2022. The two Costa Cruises’ ships will be in Genoa for a total of 45 calls this year.

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