Four Seasons Yachts strives to be different from luxury cruise lines. Thus far, it is succeeding.
Scheduled to debut in January 2026, the brand plans to charge guests a
la carte for lunch, dinner and alcoholic drinks. It's a model that not
only veers away from the all-inclusive pricing standard for luxury
cruise lines, but virtually every river and ocean cruise brand, all of
which include three meals a day in their pricing.
"It is a departure from the traditional luxury cruise product, and it
more aligns with the Four Seasons hotel and resort," said Nils
Lindstad, vice president of business development and sales for Four
Seasons Yachts.
Also like a hotel, Four Seasons Yachts will charge per-suite instead
of per person, which will range from just under $3,000 per night to
$45,000 per night for its four-deck, 929sqm suite.
What will be included is breakfast, non-alcoholic drinks, WiFi, water
sports activities, the use of marina toys, gratuities, taxes and port
fees.
Also, the seven signature suites will each have a complimentary bar stocked with guests' preferences, including alcohol.
"We did a lot of research and a lot of focus groups with advisors and
also with consumers, really talking to what the high-net-worth
individual would like to see," Lindstad said. "These are the inclusions
that we've ended up with."
Several luxury cruise specialists, however, told Travel Weekly a la carte pricing would make them unlikely to sell the product.
Source: Travel Weekly