In an industry first, Explora Journeys has unveiled plans to introduce the first-ever Rolex Boutique at sea on its inaugural vessel, Explora I.
Scheduled to debut in July 2023, Explora I will offer guests the
opportunity to peruse and purchase Rolex's iconic and timeless
timepieces in a dedicated shop onboard. This collaboration with Rolex,
one of the world's most esteemed luxury brands, aligns perfectly with
Explora Journeys' mission to curate an exceptional luxury lifestyle
experience for its passengers.
The highly anticipated 922-guest ship will be christened in Rome on 8
July, followed by its inaugural voyage on 17 July. By the time Explora I
sets sail, the Rolex boutique will be fully operational, allowing
guests to explore and acquire these highly coveted Swiss timepieces
while indulging in the luxury cruise line’s offerings.
Michael Ungerer, CEO of Explora Journeys, expressed his delight at
the partnership, emphasising the shared values and long-term sustainable
vision between the two esteemed brands.
"We are elated to be partnering with Rolex, a like-minded
Geneva-based Swiss luxury brand, to offer our discerning travellers the
opportunity to purchase Rolex watches while sailing on board Explora I,”
Ungerer stated. “We believe that this new retail location will be a
must-visit destination for anyone looking to add a touch of luxury to
their journey experience."
Staffed with hosts trained by Rolex, the boutique will provide
personalised service and assist guests in selecting their perfect
timepiece. While the cruise line mentioned that staff would manage the
allocation of watches per suite, specific details regarding the
allocation policy were not disclosed.