Singapore is fast becoming the go-to destination for Southeast Asia’s ultra-rich travellers, with growing demand for private jets, superyachts, and luxury property.
At a recent panel hosted by Vista – the private aviation group behind VistaJet and XO – experts shared insights into how ultra-high-net-worth individuals (UHNWIs) are travelling and investing in the region.
Other emerging luxury hotspots in Southeast Asia include Da Nang (Vietnam), Sorong (Indonesia), and Kuching (Malaysia), alongside favourites like Bali and Phuket.
Private jet boom
VistaJet saw a 10% rise in memberships across Southeast Asia in 2024. Meanwhile, XO – Vista’s on-demand jet platform – doubled its flight bookings in Singapore.
According to Vista’s Amy Yang, “Singapore has consistently ranked among the top destinations for Vista’s clientele” thanks to its unique mix of cultures and global connectivity.
Jet traffic spiked during major events in 2024:
362% increase during Taylor Swift’s Eras Tour stop (her only Southeast Asia show)
168% rise during the Singapore Grand Prix and financial events
46% boost during the Singapore Yachting Festival
Yacht life expands
With eight marinas and 4,000 boats based in Singapore, the city is now a key yachting hub. Ewa Stachurska of Sanlorenzo Asia Pacific said there’s a “rising demand of highly customised superyachts” as UHNWIs look for “purchases that offer not only immediate enjoyment but also generational significance.”