Travel TechnologyInsight Vacations embarks on new tech initiative for its 40th anniversary.

What’s out? QR codes. Visual recognition tech the new 'in' thing

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A customer scans the photos on display at Insight Vacations’ booth, after downloading the branded IV40 app from the Apple or Google Play app stores, to win instant prizes.
A customer scans the photos on display at Insight Vacations’ booth, after downloading the branded IV40 app from the Apple or Google Play app stores, to win instant prizes.

The technology, which was showcased at the NATAS Travel 2018 and Travel Revolution fair from March 23 to 25, replaces the use of QR Codes and is an innovative tool that enables brands to interact with customers with a branded app by embedding information on static images. 

Insight Vacations has become the first travel company in Southeast Asia to adopt the AIQ Visual Recognition Technology (VRT), allowing visitors to travel fairs to win instant prizes upon capturing still images in an app.

The technology, which was showcased at the NATAS Travel 2018 and Travel Revolution fair from March 23 to 25, replaces the use of QR Codes and is an innovative tool that enables brands to interact with customers with a branded app by embedding information on static images. 

“Interactive experiences have become extremely important for brands seeking to connect with customers. As travellers seek personalised experiences, it is important for travel companies to demonstrate that they are able to offer such a personalised engagement at the start of the customer’s journey,” remarked Marcus Tan, chief executive officer of AIQ.

In comparison to QR Codes, image recognition does not require the placement of a graphic marker on any branded collateral, and is less subjected to environmental factors such as low lighting, which may affect the code scanning ability. 

The technology can also help the brand increase engagement and interaction with the consumer, while cutting down on printing costs and its carbon footprint at the same time.

From the user perspective, the app allows them to connect directly and quickly with the brand whether it is to ask for more information,
enter a contest, watch a promotional video or view a brochure. 

Said Evon Ler, president of Insight Vacations, Asia, “As Insight Vacations celebrates 40 years of innovation, we wanted to find a creative way to inspire travel and engage customers. We have been creating magical experiences for travellers and with AIQ’s Visual Recognition Technology, we have now managed to transform a visit to our booth into a magical experience with a chance to win prizes.”


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