LONDON - Air travel data specialist OAG has released a list of what it predicts will be the top travel technology themes in 2020.
Expect to see more OTAs and vacation planning apps to offer wildcards, fed by richer route and connection data, facilitated by artificial intelligence (AI) and machine learning that suggests places to visit, activities to see and do, and places to stay.
As OAG notes in its introduction to the top trends, technology has come a long way since commercial aircraft first carried passengers in the 1920s.
“Back then, airplanes were cold, loud, and unpressurised. They carried fewer than 20 people and flew at a maximum of 3,000 feet,” OAG noted.
OAG’s list covers trends such as voice technology, super apps, sustainable air travel and the emerging science of prescriptive analytics (going beyond merely using customer insights gleaned from predictive analytics to using that information to identify the next best action for that particular customer).
The OAG report also highlighted the trend for wildcard destinations requested by travellers opting for smart and unexpected destinations, chosen for them by technology, that they might not otherwise have discovered.
This group, said OAG, relishes the idea of unexpected and surprising options, tailored to their tastes, that introduce them to a new and memorable place.
“Expect to see more OTAs and vacation planning apps to offer wildcards, fed by richer route and connection data, facilitated by artificial intelligence (AI) and machine learning that suggests places to visit, activities to see and do, and places to stay.”
OAG says green travel, or eco-friendly travel, will rule the travel landscape in 2020. “Today’s consumers are concerned about climate change – and the travel market makes a substantial impact, especially air travel, where we have seen the spotlight increase on airlines and their environmental impact,” the company said.
“Next year, we’ll see more consumers make active travel choices – including which carriers they fly and where they stay – based on the carbon footprint of their trips.
“This will force airlines, OTAs, meta search engines and destinations to be more transparent about sustainability during the search and booking process. This includes green ratings, emissions information, carbon impact, the option to purchase carbon credits and more.”