Travel TechnologySabre Travel AI will pick up and analyse consumer behaviours using real-time shopping information and travel-specific business insights.

Sabre launches AI travel platform with Google's help

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The platform will support airlines, agencies, corporations, hoteliers and travel partners in what Sabre Labs terms a "game-changer".
The platform will support airlines, agencies, corporations, hoteliers and travel partners in what Sabre Labs terms a "game-changer". Photo Credit: Gettyimages/elenabs

Sabre and Google have teamed up to develop an artificial intelligence (AI)-driven technology platform to propel the personalisation of travel.

Known as Sabre Travel AI, it uses Google’s AI technology and machine-learning capabilities to deliver relevant and personalised content to meet the demands of today’s traveller.

Calling it an “industry first in travel”, the companies said in a statement Sabre Travel AI capitalises on Google Cloud AI solutions and automated machine learning tools that sense, analyse and predict consumer behaviours and uses real-time shopping information and travel-specific business insights.

This innovation will help airlines, agencies, corporations, hoteliers and other travel partners in their retailing and digital customer experience strategies.

Sundar Narasimhan, president of Sabre Labs, described Sabre Travel AI as a “game-changer” and is “a significant step toward achieving our 2025 vision of personalised retailing.”

“With the creation of Sabre Travel AI we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers. We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective — a first-of-its kind in travel.”

The technology company added that through the partnership it “plans to continue to innovate using the new power source of Sabre Travel AI and launch more new retailing capabilities in the market beginning early 2021.”

Sabre and Google Cloud joined forces in January in a 10-year partnership to develop and deploy capabilities that will will advance the travel ecosystem.

Rob Enslin, president of Google Cloud, stated one of the goals of the partnership is “to bring together the talent and technology of both our companies to create the future of travel.” He hopes the development of Sabre Travel AI will be the first of many such concepts.

This story was first published in Web in Travel.

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